Central customer base, gold record, 360 degree view

One source of customer truth — full control over your data

Customer data evolve — addresses, phone numbers, surnames change. They are entered into different systems at different times, which makes it possible for important information to be scattered.

  • ‍How to put it in order? Thanks The Gold Record The data is always consistent, up to date and easily accessible.
  • ‍What do you gain? A single, comprehensive 360° view of the customer that improves the work of teams and improves the quality of service.

We know how to handle all this changing data. Using the matching of multiple customer records in a central customer base, we create the so-called “gold record”.

Central customer base

Central Customer Database (MDM) — precise and up-to-date data

Your data, always under control

To realize the full potential of your information, you need a solution that Collects, organizes and shares data in a uniform manner. Central Customer Database (MDM) is a modern approach to data management that provides accuracy, completeness and availability.

  • Integration with multiple systems All information in one place.
  • Elimination of duplicates and errors The data is clean and consistent.
  • 360° View — a complete history of contact with the client.
  • More efficient service and quick decisions — Better quality of team work.
  • Low-code platform Flexibility and adaptability to any organization.

Thanks The Gold Record You can be sure that your data is always complete and consistent with reality.

Gold Record — data that works for your success

  • Integrates and standardizes informations
  • Removes duplicates and errors
  • Provides clean data into 360° view
  • Optimizes and classifies data

The Golden Record contains everything necessary for doing business: consent management, marketing campaigns, surveys (PSK, AML,...), commercial contacts and much more.

Central customer base and gold record is high data quality and customer satisfaction

Superior data quality = better service and lower costs

  • Complete and consistent data always at hand
  • Lower operating costs thanks to automation
  • Better personalization and quality of customer service

Gain Take full control of your data and make informed decisions.

By using our solution you can be sure of using reliable and comprehensive data

Want to know more? Get in touch with us!

360° view provides an up-to-date source of truth about customers, their data, products, consents, retention rules in the organization