Central customer database and 360° view – one source of truth about your customers
Build a single source of truth about the customer
Personal data changes - customers change names, place of residence, points of contact, phones and email addresses. Customer data is processed in many IT systems. This is especially challenging for organizations that use multiple channels of communication with customers, and these often enter different information into different systems at different times. As a result, the same client can repeatedly appear in the databases.
We know how to handle all this changing data. Using the matching of multiple customer records in a central customer base, we create the so-called “gold record”.
Central customer base
Master Data Management (MDM) pulls data from multiple sources, eliminates data errors and deduplicates it, combines it into a gold record and provides a 360° view that is the only up-to-date source of customer truth. Gold Record serves as a trusted 360° view of business-critical data that can be managed and shared with other applications to help build customer experiences and help employees make more informed business decisions by eliminating data errors. The application is developed on A low-code platform that allows It is easy to adapt to the requirements of any organization.
Gold record
integrates data
standardizes them
partitioning, classifying and creating a fusion
provides a 360° view of the cleaned data
The Gold Record contains all the information necessary to run a business, such as a marketing campaign, newsletter, consent management, surveys (PSK, AML...), meeting or commercial conversation.
Central customer base and gold record is high data quality and customer satisfaction
data from multiple sources in one place
complete, accurate and consistent
reduced costs
By using our solution you can be sure of using reliable and comprehensive data
360° view provides the organization with the only source of truth about customers, their data, products, consents, retention rules
Business area:
Head of the Financial Sector Solutions Unit
Email: emilia.pieczynska@yarrl.pl
Phone: + 48 696 496 791
