Artificial intelligence as an important element of future customer service

Artificial intelligence as an important element of future customer service

Gazeta Finansowa published a material by Rafał Pychowski (Sales Director at yarrl S.A.) devoted to the role of artificial intelligence in shaping modern customer service. The author emphasizes that AI not only automates repetitive processes, but actually affects the quality of customer experience — through personalization, data analysis and demand prediction, among others.

The article describes practical applications of AI in yarrl activities, including chatbots and coicebots supporting various stages of customer contact — from providing information to handling complex queries and transactions. Attention was also paid to technologies such as speech recognition, sentiment analysis and generative language models, which can help to better understand the needs of customers and respond more precisely to their expectations.

The text also addresses the challenges associated with the development of AI — including issues of data security, job protection and the need to develop an appropriate legal framework that will regulate its use.